UGA India Night

This entire semester I have lived, breathed, and not slept because of of UGA India Night 2016. It is a national, intercollegiate dance competition that the UGA Indian Cultural Exchange hosts annually at the Classic Center. We host around 300 dancers and volunteers and over 2000 guests. I am one of the event planners, so it can get stressful!

It is great that I am taking this course because it has really helped guide my social media decisions for the event.

Our Facebook page has 887 likes and we have 3,595 posts each every week. The content that we are posting consists of the actual event pages and ticket sale info, blurbs about our teams and their assigned volunteers, blurbs about judges, and general posts to hype our audience.

We also have a YouTube channel in which we have posted multiple videos. These videos were shared on the Facebook page.

We made a website; however, our webmaster failed to update it so it unfortunately did not play a role in our promotion or sales.

My role in all of this was both generate content, as well as, scheduling posts. We also have many people involved with the event so we had our graphic designer design profile pictures and cover photos. I had our volunteers share events are various times in the weeks leading up to the event and I had volunteers change their profile pictures and cover photos so that we took over newsfeeds.

There are many things I would like to improve upon in the future as I know that there needs to be one mastermind behind social media from the beginning as opposed to haphazardly doing things in the middle.

**The event is this Saturday! So I hope it all goes well! Fingers crossed.**


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